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Tough time for McDonald's, KFC in China

After being battered by food scares, they now face a slowing economy, fiercer competition

NOVELTY NO MORE: To revive their sales momentum in China, Yum and McDonald's are focusing on faster-growing segments of the fast food market such as pizza as well as customers in rapidly developing smaller cities.


ON birthdays and for special treats, Lu Yuanli would take her son to their local KFC for his favourite meal, fried chicken wings, but the Chinese mother hasn't been back since a safety scare battered KFC-parent Yum Brands Inc and rival McDonald's Corp last year.

Ms Lu is