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Toy sellers face pressure over gender-specific labels

But there seems to be a lack of consensus about the best way to avoid stereotyping

Published Sun, Dec 6, 2015 · 09:50 PM
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Washington

SARAH Halzack Erin Davis would be thrilled if her three-year-old daughter did not like pink.

But on a rainy December morning at a Target store in the District, she is pushing through the toy aisles a cart full of Christmas gifts that includes a US$5.99 pink sled. "My value system and what she wants do not always line up," Ms Davis said with a laugh.

Ms Davis's conundrum - wanting her daughter to be unconfined by gender typecasts, but also wanting to give her a pleasing gift - is on…

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