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Traditional remedies cool China's vitamin fever

Vitamins market to grow to US$20b in 2019; traditional medicine sector worth US$40b then

BT_20150925_SYREMEDY25A_1895006.jpg
Vitamins firms are looking for inspiration from traditional medicine recipes going back thousands of years to succeed in China's increasingly pivotal healthcare market.

BT_20150925_SYREMEDY25A_1895006.jpg
Vitamins firms are looking for inspiration from traditional medicine recipes going back thousands of years to succeed in China's increasingly pivotal healthcare market.

Shanghai

CHINA's much-hyped market for vitamins and supplements is facing a steep challenge from traditional remedies from ginseng to deer antler, even as the sector's rise fuels billion-dollar deals and share price surges.

The vitamins market is set to expand 5 per cent a year to

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