You are here

UK retailers look to penguins, WW1 soldiers to keep tills ringing

BT_20141127_ADS27_1385614.jpg
Shoppers in central London watching the "Monty the Penguin" video at a John Lewis department store. More and more retailers are ditching traditional product ads for mini-movies about love in the run-up to Christmas.

London

AS Christmas nears, British television screens are filled with heart-warming tales of lonely penguins, family reunions and homesick soldiers in an attempt to get customers to part with their cash.

More and more retailers are ditching traditional product advertisements for