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Under Armour's sneaker business loses its traction

Footwear revenue down 2% in latest quarter, compared with 58% jump in corresponding period last year
Thursday, August 3, 2017 - 05:50

Lonzo Ball of the Los Angeles Lakers wearing Stephen Curry Under Armour sneakers during a 2017 Summer League game. Under Armour is hoping that the next iteration of the sneaker, the Curry 4, can spur sales of its shoes.

New York

UNDER Armour Inc was betting it could dance with Nike and Adidas at the hot sneaker prom. It was not to be.

The sports clothing label reported a 2 per cent decline to US$237 million in footwear revenue for the quarter, compared with a 58 per cent jump over the same period

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