Unilever sends frightening message on deteriorating global growth
It sees no "improvement in market conditions in 2015" after weakest sales rise in 10 years last year
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New York
THE International Monetary Fund just slashed its global growth forecast by the most in three years. But for a really frightening insight into how policy makers are failing to resuscitate the global economy, take a look at the worsening prospects of a company that sells US$56 billion of stuff to consumers every year.
Unilever, which peddles everything from margarine to deodorant to laundry soap in every country around the world, is having a hard time increasing revenue. Its 2014 sales improvement was the weakest in more than a decade. And it's not expecting this year to be much better. For any retailer hoping to make money in Europe, Thursday's earnings report makes for grim reading.
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