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United, Pepsi consumer outrage forces brands to respect social media

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The chief executive of CKE Restaurants, Carl's Jr's parent company, wants screens installed at its headquarters to display real-time online conversations about its brands.

New York

WHEN Jason Marker, the new chief executive of the company that owns Carl's Jr and Hardee's, met several of his marketing executives last week, one of his first requests was for screens to be installed in the company's headquarters to display real-time social media conversations

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