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United, Pepsi consumer outrage forces brands to respect social media
Published Sun, Apr 16, 2017 · 09:50 PM
New York
WHEN Jason Marker, the new chief executive of the company that owns Carl's Jr and Hardee's, met several of his marketing executives last week, one of his first requests was for screens to be installed in the company's headquarters to display real-time social media conversations about its brands.
It is the sort of set-u…
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