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US insurers get inside cars, mouths, grocery carts in profit search

Latest technology is being used by firms hungry for more real-time information on their customers

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Mr Ozawa brushing his teeth with a Beam toothbrush at his home in Belmont, CaliforniaHis Bluetooth- enabled toothbrush tells his dental insurer if he brushed for a full two minutes twice a day.

New York

TWICE a day, Scott Ozawa's Bluetooth-enabled toothbrush tells his dental insurer if he brushed for a full two minutes. In return, the 41-year-old software engineer gets free brush heads and the employer which bought his insurance gets premium discounts.

The scheme, devised

sentifi.com

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