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US media firms to offer ad buyers laser-sharp audience targeting

Published Thu, Mar 16, 2017 · 09:50 PM

New York

MAJOR US media companies Time Warner's Turner, Viacom and 21st Century Fox's Fox Networks Group will launch OpenAP, a programme for advertisers to laser focus their commercials at specific audiences on television.

With the TV upfront season weeks away, advertisers are seeking audiences beyond the ones measured by Nielsen, whic…

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Companies & Markets

US media firms to offer ad buyers laser-sharp audience targeting

Consumer & Healthcare

Gazelle Ventures makes cash offer for No Signboard shares at S$0.0021 apiece

P&G raises annual core profit forecast on resilient demand, price hikes

Cordlife calls for trading halt after shares sink to all-time low, pending announcement

Marina Bay Sands Q1 profit surges 51.5% to US$597 million on tourism boom

Swiss watch exports plunge as China and Hong Kong demand dries up

Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO

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