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US organic dairy farm highlights authenticity with outreach strategy

Organic food sales now make up almost 5 per cent of the food sold in the US. According to the Organic Trade Association. Millennial consumers, particularly in urban centres, are driving much of that growth.

San Francisco

JANA McClelland is a third-generation dairy farmer in Petaluma, California. This October, she expects 600 to 1,200 people to visit her family's farm. She plans to take them to the nursery, the milking parlour and the pastures. "We know people care where their food comes from