US parties fight for prime Web ad space
To ensure good ad placement, advertisers have to book pre-video ad space and home-page takeovers very early
Washington
IT turns out that the Internet does not have infinite capacity. At least not for political ads. As an increasing number of US political campaigns and outside groups are finding out, premium space on the web has long been booked. Digital advertising is maturing much in the way television did, as targeting becomes more sophisticated and the definition of a viewer expands drastically.
"Many political strategists don't think of the Internet as something that can sell out," said Rob Saliterman, leader of the elections team at Google, which owns YouTube. "But in these smaller American states, just as there's a finite amount of TV inventory, there's a finite amount of YouTube inventory."
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Shein steps up London IPO preparations amid US hurdles to listing, sources say
US bill to restrict WuXi AppTec, Chinese biotechs revised to give more time to cut ties
New weight-loss, diabetes drugs reach one in eight Americans
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Cordlife says private placement is to address urgent cash needs
Cordlife substantial shareholders lay out separate plans to address issues after AGM