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Using data management technology to trace the fish in your dish

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The scan of a bar code from a box of fish sold by Red's Best, showing who caught the fish, where and how, at Boston Fish Pier. Red's Best is using data management technology to give more details about its catch.

New York

"MOST people don't think data management is sexy," says Jared Auerbach, owner of Red's Best, a seafood distributor in Boston. Most don't associate it with fishing, either. But Mr Auerbach and a few other seafood entrepreneurs are using technology to lift the curtain on the murky