Visa launches Olympics campaign, undeterred by woes in Brazil
San Francisco
VISA Inc, one of the Olympics' top global sponsors, kicks off its global advertising campaign for the Summer Games with no plans to cut back on its Olympic presence despite difficulties in host country Brazil.
The US payment provider said that it has seen no significant cancellations in trips to Rio de Janeiro, either among its own team or Olympic ticket and travel package purchasers, over concerns of an outbreak of the Zika virus and political upheaval in Brazil. "We are being very proactive about preparing our employees, guests and clients and customers who will be attending for eventualities that might occur, but we feel pretty good about it," said Lynne Biggar, Visa's chief marketing and communications officer. "We have not seen any different pattern of cancellation than we do in any Olympic games," she added.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Indian winemaker Sula Vineyards' Q4 profit slips on mounting expenses
Olam tops Louis Dreyfus’ offer for Australia’s Namoi Cotton as takeover battle heats up
Puma returns to sales growth in Americas despite ‘volatile’ market
Nanjing Xinjiekou Department Store announces May 23 EGM; Cordlife seeking legal advice
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
‘Limits’ to MOH intervention for Cordlife customer refunds, compensation: Janil