Watches: the bigger, the bolder, the better

Amsterdam

JORDY Cobelens was a 22-year-old Dutch disc jockey, working in Amsterdam electro clubs in 2005, when he noticed that a lot of the club kids around him were wearing bigger and bigger wristwatches.

"I had a girlfriend at the time, and she wanted to have a men's watch, and she wanted the biggest one available," he recalled. "There were brands making them, but they were much more expensive than we could afford."