Watsons goes for retail omnipresence

Singapore

WITH decreasing brand loyalty among today's consumers and an increasing number of mind-boggling options, health and beauty chain Watsons is opting to be omnipresent in the retail realm.

Its general manager in Singapore Dominic Wong said that in order to tap this increasingly affluent and newly empowered consumer base, Watsons will need to exist across all channels to reach as many consumers as possible.

"We must be a strong omnipresent player both in Singapore and around the world (to retain old customers and attract new ones). This is why our physical presence remains key - how we treat our customers both in the physical world and in the online w…