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With audience shrinking, NBC looks cautiously to Olympics in Asia

Changing viewer habits, time differences with US, competition for primetime slots among complications

New York

NBCUniversal heads into the next three Olympics - all of them in Asia - faced with a critical question: Was the lower-than-expected primetime viewership for the just-completed Summer Games in Rio de Janeiro a fluke or a harbinger of fraying audiences over the next six years?

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