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With audience shrinking, NBC looks cautiously to Olympics in Asia

Changing viewer habits, time differences with US, competition for primetime slots among complications
Thursday, August 25, 2016 - 05:50

New York

NBCUniversal heads into the next three Olympics - all of them in Asia - faced with a critical question: Was the lower-than-expected primetime viewership for the just-completed Summer Games in Rio de Janeiro a fluke or a harbinger of fraying audiences over the next six years?