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With humility, Starbucks to enter Italian market, where standards are high

CEO credits Italy's distinct coffee culture for inspiring him to create the Starbucks of today
Tuesday, March 1, 2016 - 05:50

There will definitely be a bar, Mr Schultz said, alluding to the Italian custom of standing at a bar for a shot of espresso or a morning cappuccino.


STANDING in the art-soaked splendour of a Milanese parlour as an array of A-list Italian business leaders listened intently, Howard Schultz, chairman and chief executive of Starbucks, recited a remarkable statistic: Each week, roughly 90 million people pass through a Starbucks

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