Working women in Japan driving demand for wine
Chilean vintners are the biggest beneficiary of the booming wine market
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Tokyo
JAPAN'S swelling ranks of working women have grape growers 10,000 miles away cheering.
Chilean vintners have emerged as the biggest beneficiary of Japan's booming wine market. Their low-priced, fruit-driven product has found a receptive niche among women in their 40s and 50s, who have helped boost wine consumption to a new record every year since 2012.
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