World's top soft-drink stock taps Chelsea FC

Bangkok

THE world's best-performing major soft-drink stock is backing the allure of English soccer and Chelsea FC to fuel its global expansion.

Thai energy-drink maker Carabao Group Pcl - named after one of the country's most successful rock bands - hopes to increase the share of revenues from abroad to 50 per cent from about a third currently, partly by leveraging its sponsorship of Chelsea, managing director Nutchamai Thanombooncharoen said.

"We chose to spend a huge amount of money in the Chelsea partnership as a platform to build our brand worldwide," she said in an interview in Bangkok after an inv…