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Yum's spinoff shows way to other firms in China

Firm's strategy allows its management of China business to tailor operations and products to changing local needs

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While sales of Yum! Brands Inc, which opened its first KFC restaurant in China in 1987, have been growing again in the country since late last year, the US-based company has suffered as some consumers shifted to healthier options and domestic chains sprouted offering more variety.

Shanghai

GLOBAL consumer companies trying to find a business model for China's burgeoning domestic market will be watching closely as one of the oldest Western brands in the country starts a new strategy.

Yum! Brands Inc, which opened its first KFC restaurant in China in 1987 and

sentifi.com

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