Because it never gets old

As the treasure of kings, gold and silver are more than just shiny objects to be admired or fought over.

What has enchanted humanity for ages is their potential as a store of value.

Investors rush to buy the precious metals on war or financial crisis fears. After all, gold and silver provide insurance against catastrophe, when paper currencies might be rendered worthless.

Today, the precious metals are as relevant as ever. With stocks and bonds increasingly correlated to each other in the era of low interest rates, there are few other portfolio diversifiers.

Then there is the capital appreciation. The price of gold, from US$20 a troy ounce (31.1 grams) in the 1920s, has risen to around US$1,300 today. Silver, which is more volatile, has traded from under US$1 an ounce in the 1950s to around US$17.

The advantages of bullion

Mankind's eternal fascination with gold and silver is epitomised in the popularity of gold and silver bullion.

Bullion, referring to physical coins and bars of gold and silver, are tangible assets investors can hold in their own hands.

Gold and silver bullion can be crafted into jewellery and also have industrial applications due to their non-reactive properties.

Unlike virtual gold and silver traded electronically as warrants, options, future and exchange-traded funds, physical bullion sits outside the fragile and interconnected global financial system.

Unlike jewellery, physical bullion is easily accessible. It costs just S$80 for a one-gram gold bar and S$30 for an ounce of silver.

Buying bullion saves on the workmanship costs of jewellery, as well as Singapore's Goods & Services Tax (GST), which bullion is exempt from.

Goldheart Bullion: Reputable, transparent and safe

Bullion must be purchased from a reputable retailer who is transparent about its operations and offers safe storage facilities.

Goldheart Bullion, a joint venture between mainboard-listed Aspial Corporation and leading bullion company Silver Bullion, is now open for business.

From humble beginnings as traditional jeweller Lee Hwa Goldsmiths & Jewellers in 1970, Aspial is a leading jewellery company in Asia with the Lee Hwa Jewellery, Goldheart and Citigems brands. It has also grown into a conglomerate with businesses in real estate and financial services.

Goldheart Bullion provides customers assurance by physically verifying the investment-grade quality of its bullion through its authentication-testing service. Products are of the purest quality of 0.9999 fine gold and silver.

The bullion is sourced from trusted mints and refineries accredited by the London Bullion Market Association, the authority on the world's bullion market.

Based in politically and economically robust Singapore, Goldheart Bullion provides a world-class storage facility for physical bullion with full insurance and regular audits by independent auditors.

Retailer margins are kept low with sale and buy-back prices close to spot values.

Only Singapore dollars are accepted via cash, bank transfer, cheque, NETS or credit card.

Shop online at www.goldheartbullion.com or visit Goldheart Bullion outlets at Plaza Singapura and Chinatown.

Want to know more? Speak with our knowledgeable consultants at our stores.

Goldheart Bullion (Plaza Singapura)

68 Orchard Road #01-59 Singapore 238839

Tel: +65 6835-7819

Goldheart Bullion (Chinatown)

231 New Bridge Road Singapore 059435

Tel: +65 6222-0698

Email: info@goldheartbullion.com

Website: www.goldheartbullion.com