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Savings app Upside pits gas stations against one another

New 13-person company operating out of Washington, DC is hoping to reinvent market

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Upside's secret sauce: exploiting a quirk in how gas stations compete for customers.

Washington

WITH the exception of credit-card use and self-fuelling stations, the process of buying petrol has changed little since the days of Henry Ford. So with gas prices rising again, seasoned technology innovators see an opportunity to change how people pay at the pump.

Even

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