Savings app Upside pits gas stations against one another

Washington

WITH the exception of credit-card use and self-fuelling stations, the process of buying petrol has changed little since the days of Henry Ford. So with gas prices rising again, seasoned technology innovators see an opportunity to change how people pay at the pump.

Even those who represent gas stations say the sector is ripe for innovation. "People will drive out of their way to save money on gas, even if they have to spend extra money on gas to get there," said Jeff Lenard, vice-presi…