WOMEN investors present a huge opportunity for the wealth management industry, says research by EY, but most wealth managers see gender as the least important source of client differentiation.
However, EY's study Women and Wealth, The case for a customised approach cites key gender-based differences. One, for instance, is that women's investment goals differ from men's. Wealthy women see the fulfilment of personal goals as the most important investment priority (40 per cent), significantly ahead of market performance (31 per cent).
In contrast, male investors see pure performance as the leading objective (37 per cent) and personal goals are seen as a lower priority (34 per cent). "This suggests...
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