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Julius Baer: Catering to Asia's wealthy

ASIAN investors' behaviour differs markedly from those in Europe or the US, so private bank Julius Baer takes pains to ensure that the majority of its staff and management are Asian, says group chief executive Boris Collardi.

So far, that strategy appears to be working. The bank's assets under management in Asia has grown from zero in 2006 to a nearly 25 per cent share of group assets. As at end-April, the group had AUM of 289 billion Swiss francs (S$410.6 billion). A 25 per cent share suggests that...

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