7-ha Jurong tourism playground among moves to fend off rivals

Singapore

SINGAPORE is revamping its attractions and offerings with major projects spread out across the island, in efforts to buttress its position as a prime tourist destination on the back of keen competition in the region.

Key among the initiatives announced on Tuesday is the allocation of a seven-hectare site at Jurong Lake District for an integrated tourism development that would include attractions and a hotel that has drawn buzz by industry players.

This was unveiled at the annual Tourism Industry Conference by the Singapore Tourism Board (STB) at Suntec City Convention Centre.

Economists tell The Business Times that the project needs to be viewed as part of a larger Singapore tourism picture. CIMB Private Banking economist Song Seng Wun said: "On its own, it won't move the needle. But the idea is to refresh what is on t…