You are here

I'm dreaming of a white Santa . . .

In Singapore, Caucasian Santas command a premium of 1.5-2 times over Asian Santas

BT_20151225_LMXSANTA_2038471.jpg
REAL OR NOT?: The man in the scarlet fur suit traces his origins back to Saint Nicholas, a fourth-century Greek Bishop and Father Christmas from English folklore. Santa Claus is essentially a merging of the two characters over centuries of evolution.

BT_20151225_LMXSANTA_2038471.jpg
REAL OR NOT?: The man in the scarlet fur suit traces his origins back to Saint Nicholas, a fourth-century Greek Bishop and Father Christmas from English folklore. Santa Claus is essentially a merging of the two characters over centuries of evolution.

Singapore

SINGAPORE may be pushing for fairer employment of locals over foreign talent, but there is one niche segment where demand for Caucasians is booming: the Santa Claus market.

It is a segment that is growing despite the slowdown in the broader events industry, which

sentifi.com

Market voices on:

Powered by GET.comGetCom