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When a rice porridge vendor in West Java uploaded a photo of what she claimed to be plastic rice that wouldn't soften in time for her breakfast customers, it was as if Christmas and birthdays came all at once for rice producer PT Buyung Poetra Sembada.

Jakarta

WHEN a rice porridge vendor in West Java uploaded a photo of what she claimed to be plastic rice that wouldn't soften in time for her breakfast customers, it was as if Christmas and birthdays came all at once for rice producer PT Buyung Poetra Sembada.

The company's

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