Passion Made Possible tagline faces online scrutiny
Add BT as a preferred source
Singapore
JUST days after its unveiling, the tagline "Passion Made Possible", part of Singapore's latest branding exercise, has drawn derision, with netizens saying it was cribbed from the title of a self-help book published two years ago.
The first joint branding effort by the Singapore Tourism Board (STB) and Economic Development Board (EDB), the branding campaign aimed at both tourists and businesses features Singapore personalities telling their stories about chasing their passion and showing Singapore as a place where this can be done.
TRENDING NOW
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
Rare brutalist Singapore house opens to the public before changing hands
