Singapore's brand name seen as an advantage in Myanmar

Singapore

IF the new Myanmar government continues to speed up economic reform to attract foreign trade and investment, the South-east Asian nation will grow into an attractive destination for regional and global companies.

And Singapore firms will have an edge there because the country's brand name resonates with the locals, according to International Enterprise (IE) Singapore's Yangon-based centre director Audris Tan.

IE Singapore, a statutory board under the Ministry of Trade and Industry, is the agency tasked with driving Singapore's external economy.

In an interview with The Business Times, Ms Tan gave her outlook on the …