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Swiss firms tackle strong franc by paring prices, getting discounts

They also pay staff in euros and increase working hours in bid to protect profits
Saturday, February 7, 2015 - 05:50

ATTRACTIVE DEAL: A store at the Bahnhofstrasse in Zurich displaying a notice that reads: 'Due to the sudden rise in the Swiss franc against the euro, and to allow us time to adjust our prices, we are guaranteeing a 20 per cent discount on all non-reduced items* for an indefinite period.'


SWISS companies are cutting prices, asking suppliers for discounts, paying staff in euros and demanding new hours to protect profits from a soaring franc currency.

The central bank last month abandoned its cap on the Swiss franc, causing the currency to strengthen and

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