Machine learning: Changing the game for women in 2018
As women are becoming more prominent as wealth holders, machine learning will help financial institutions to better serve women customers
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HOW can we use machine learning to better understand our clients? Specifically, our new target customers - women? Companies know that women are becoming more prominent as wealth holders, are directing more wealth investing than before, and are often their largest consumers.
Yet they are still underserved. Most financial services firms have optimised themselves to communicate with and serve male as opposed to female customers. And as my research shows, women think and communicate about investments differently.
In Fintech: Revolutionizing Wealth Management, Marguerita Cheng wrote: "Machine learning and other types of AI (artificial intelligence) technology can analyse client behaviour and use the data to deliver individualised advice based on their investing, saving, and spending habits."
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