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50 years on, Rolex and golf are still linked

Swiss luxury watch brand says it will continue to be golf's 'most passionate supporter'

Published Wed, Nov 22, 2017 · 09:50 PM

Singapore

THERE is an omnipresence about the Rolex brand at most golf events - be in London or Los Angeles, Buenos Aires or Bangkok, Singapore or Seoul.

The golden crown on a green background has become so synonymous with golf (and other sports like tennis) that inevitably, the Swiss luxury watch brand steals some of the show at major sports events.

Rolex has a presence like no other, and its name screams out at golf's biggest showpiece tournaments, especially the Majors.

"50 ... and counting" is Rolex's new catchphrase as the brand celebrates its 50th anniversary this y…

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