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A new vodka for Bond's martinis

Belvedere Vodka to appear in next 007 movie Spectre

Published Tue, Dec 16, 2014 · 09:50 PM
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New York

SOME James Bond fans will be shaken, and others stirred, to learn that 007 is being given a new vodka for his martinis.

Belvedere Vodka has signed a partnership deal to appear in the next Bond movie, Spectre, which is to be released in November.

The agreement, to be announced in London on Tuesday, involves the Belvedere parent, LVMH Moët Hennessy Louis Vuitton, and three firms with rights to Bond and the Bond films: Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment.

Although those involved declined to discuss the financial terms of the deal, Charles Gibb, president of Belvedere, …

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