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Beijing promotes low-paid college grads to startup CEOs

College graduate Ding Jia is seen inside her tiny coffee and cocktails bar, called D+ Cafe, in Shanghai. "Entrepreneurship can be a really hard experience," she says. "Profits can be so thin."


QUITTING her job as receptionist, joining rock bands and chancing her tattoo-sleeved arm at small business ventures would once have branded college graduate Ding Jia as a rebel in China.

Now she can claim state endorsement as a "creative". "I haven't had a formal job in