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DISRUPTED

Brave new app

Soho, a property discovery tool to debut here on Monday, is the LinkedIn for property

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Soho founder Jonathan Lui (above) says Soho will not charge a fee for users to list their properties - even those they don't intend to sell at the moment.

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Soho founder Jonathan Lui says Soho (above) will not charge a fee for users to list their properties - even those they don't intend to sell at the moment.

SOHO, a property discovery app that debuted in Australia last month, will be launched in Singapore on Monday. Disrupted speaks with founder Jonathan Lui to find out how Soho plans to take on local big names PropertyGuru and 99.co in the already-saturated property search market here.

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