Doing the java jive for a good cause

FOR GLOBAL coffee company Starbucks, engaging in sustainable social responsibility events has been a driving force since the opening of its first outlet in 1971. As the company embarked on a global expansion in the 1990s, so did its commitment to parlay its growing profile into doing even more good.

This resulted in Starbucks holding numerous charity drives with its partners worldwide, and with the Starbucks Christmas Open House event, Singapore is no exception to the rule.

Now in its 14th instalment, the open house is a Singapore-based initiative by Starbucks Singapore and The Salvation Army Singapore to reach out to disadvantaged communities by aiming to meet the needs of the poor and marginalised.