SUBSCRIBERS

Estates of dead celebrities making millions

Published Mon, Nov 17, 2014 · 09:50 PM
Share this article.

Portland

ELVIS Presley boasts 12.4 million "likes" on Facebook and 187,000 followers on Twitter and recently released a duet with Barbra Streisand. Never mind that he died in 1977.

And that's just the beginning for the King of Rock 'n' Roll and other long-dead celebrities, Bloomberg Pursuits magazine will report in its Holiday 2014 issue. Reviving a corpse from a cryogenic deep freeze is still the stuff of science fiction - and even Madonna is unlikely to be entombed like Lenin when she dies - but every other promotional possibility is on the table. Jamie Salter, the branding guru who owns a majority of Elvis's estate, is planning a "live" show in Las Vegas with Elvis appearing as a hologram, much like the one of Michael Jackson that appeared at a show in Sin City earlier this year. Pin-up queen Bettie Page, managed by dead-celeb superagent Mark Roesler, is slated for a holographic burlesque herself.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here