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Fancy paying what you want for dinner?

A chef with two restaurants (including Next Door in photo) in Montclair, New York City, is letting customers set the prices and triggering a panoply of reactions. With his lease ending, he wanted to thank the community.

New York

HOW often have you bought something you felt was not worth the money? What if you could set the price? What factors would influence your number?

For years, behavioural scientists have studied such questions.

They often look at a model called PWYW (pay what you want