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Google opts for fashion mojo

Leveraging on its core search strengths, the company aims to provide clients data on what will be in vogue next

The tulle skirt trend, which Google spotted in its big data analytics, most definitely came from a craze for fairy-style skirts. But the company's forays into fashion pales in comparison with Yoox and Net-a-Porter - who are about to merge as a luxury retailing powerhouse.

New York

NORMCORE? So last year. String bikinis? Most definitely over.

Even interest in skinny jeans may be waning, if 6 billion fashion-related queries by Google users are any indication of this year's most popular trends.

Instead, consumers are Googling tulle skirts, midi-