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Google opts for fashion mojo

Leveraging on its core search strengths, the company aims to provide clients data on what will be in vogue next

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The tulle skirt trend, which Google spotted in its big data analytics, most definitely came from a craze for fairy-style skirts. But the company's forays into fashion pales in comparison with Yoox and Net-a-Porter - who are about to merge as a luxury retailing powerhouse.

New York

NORMCORE? So last year. String bikinis? Most definitely over.

Even interest in skinny jeans may be waning, if 6 billion fashion-related queries by Google users are any indication of this year's most popular trends.

Instead, consumers are Googling tulle skirts, midi-

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