Subscribers

Handing over ciggies for a good cause

Singapore

THE inaugural Give up for Good campaign, the brainchild of local creative agency Up & Up and the Singapore Cancer Society, took place on Dec 3 at Bugis+. It brought together three key stakeholders - smokers, corporates and cancer patients and their families.

"This is an idea that engages smokers...

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes