High-end, bilingual wine monthly launched
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Bordeaux
A HIGH-END monthly magazine and website available in English and Chinese titled Le Pan launched in France's wine mecca Bordeaux on Monday at the world's biggest wine fair, Vinexpo.
Based in Hong Kong, the wine-focused glossy will be destined for monied globetrotters and is published by Conde Nast. It will be headed by Asia's first "master of wine" Jeannie Cho Lee, reflecting the region's growing taste for wine and luxury living.
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