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IBM, GM chiefs raise women's profile at annual US media conference

But women still make up a small percentage of the attendees - fewer than 25 of the more than 300 invited

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IBM's Ms Rometty (above), GM's Ms Barra and Spanx's Ms Blakely are just some of the growing number of female and non-media attendees of Allen & Co's annual Sun Valley Conference. Many high profile deals have been hatched at the event.
BT_20150624_DNWOMEN24B_1736757.jpg
IBM's Ms Rometty, GM's Ms Barra (above) and Spanx's Ms Blakely are just some of the growing number of female and non-media attendees of Allen & Co's annual Sun Valley Conference. Many high profile deals have been hatched at the event.
BT_20150624_DNWOMEN24B_1736757.jpg
IBM's Ms Rometty, GM's Ms Barra and Spanx's Ms Blakely (above) are just some of the growing number of female and non-media attendees of Allen & Co's annual Sun Valley Conference. Many high profile deals have been hatched at the event.

Southfield, Michigan

IBM chief executive officer Ginni Rometty and her counterpart at General Motors, Mary Barra, are scheduled to attend Allen & Co's annual Sun Valley Conference, underscoring a growing number of female and non-media attendees.

Other women invitees who weren't