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India's tobacco giant tries short cigarettes as taxes hit demand
Published Wed, Apr 15, 2015 · 09:50 PM
Mumbai
INDIA's smokers are favouring cheaper options such as chewing and leaf-wrapped tobacco over cigarettes, as rising taxes prompt British American Tobacco plc's Indian associate to sell shorter sticks with lower duties.
"Earlier on, as the taxation was increased, the cigarette industry showed…
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