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India's tobacco giant tries short cigarettes as taxes hit demand

Mr Deveshwar said that reduced tax revenue from cigarettes would hurt India's economy because public finances have grown reliant on the funding source.


INDIA's smokers are favouring cheaper options such as chewing and leaf-wrapped tobacco over cigarettes, as rising taxes prompt British American Tobacco plc's Indian associate to sell shorter sticks with lower duties.

"Earlier on, as the taxation was increased, the cigarette