Japan co-op plays matchmaker to single depositors
Falling population in area where it operates prompts firm to organise spouse-hunting event among customers
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Tokyo
DEPOSIT your money at a bank in northern Japan and you could get more than interest payments. You might end up getting married.
This weekend, 184 depositors at Tsuruoka Shinkin Bank - single men and women with an average age of 32 - are invited to mingle in front of a tank of glowing jellyfish at a local aquarium for the lender's first "marriage-hunting" party, known as konkatsu. The bank in Yamagata prefecture, 500 kilometres north of Tokyo, is facing a decline in population that's afflicting rural communities across Japan. The challenge is acute for so-called shinkin banks - cooperatives whose members are local residents and small businesses.
Share with us your feedback on BT's products and services
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Higher costs, lower returns: Why are Singaporeans still betting on real estate?
South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report
Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant