#betterlucknexttime

FEW things incense me more than sloppy ads. I don't mean the ones that could've used spellcheck or good ol' margin alignments, although those are certainly bad, too.

I'm talking about ads that presume we're too dumb to see through their disingenuity; ones that respect neither the viewer, nor the narrative they're selling.

Take, for example, the fiasco that was Free People's 2014 dancewear advertisement. The self-styled "American bohemian apparel and lifestyle retail company" had promoted its new line of ballet clothing with a video of a model - clearly not a trained dancer - teetering precariously in pointe shoes, and committing every cardinal ballet sin possible in the span of two minutes.