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Olympics broadcasting outlook as clear as Rio's diving pool

Declining viewer numbers for 2016 Games likely to put pressure on TV ad rates for future events

More and more viewers are switching off their TVs and tuning into the Games through online streaming services, which do not command the same advertising rates as the old-fashioned box.

Rio de Janeiro

WHEN the No 1 TV station of sports-mad Australia revealed its Olympics broadcast would wipe US$50 million from annual profits, it was more than a warning for shareholders - it was a sign that the business model of the Games was being shaken up.

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