You are here

Olympics broadcasting outlook as clear as Rio's diving pool

Declining viewer numbers for 2016 Games likely to put pressure on TV ad rates for future events

BT_20160822_CPRIGHTS22_2449937.jpg
More and more viewers are switching off their TVs and tuning into the Games through online streaming services, which do not command the same advertising rates as the old-fashioned box.

Rio de Janeiro

WHEN the No 1 TV station of sports-mad Australia revealed its Olympics broadcast would wipe US$50 million from annual profits, it was more than a warning for shareholders - it was a sign that the business model of the Games was being shaken up.

It may not be quite as

sentifi.com

Market voices on:

grab

Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at btsub.sg/promo

Powered by GET.comGetCom