Paramount ups star power at CinemaCon

Las Vegas

PARAMOUNT rolled out its big guns on Tuesday as it enlisted an array of Hollywood's finest - from George Clooney to Matt Damon - to present its movies for the coming year. The studio's presentation proved the most star-studded so far of CinemaCon in Las Vegas, and at times most cringeworthy, as a role call of A-listers reeled off prepared jokes to introduce their movies.

Paramount - the third studio to present at the annual conference for theatre operators after Sony and STX - launched its presentation with Dwayne Johnson, Zac Efron and the rest of the cast of the upcoming Baywatch. The jokes in a mix of already-trailed and first-look footage landed better than the cast's onstage banter, surrounded by 20 scantily clad models in Baywatch beachwear.