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Seismic shift in what Americans eat

US food giants struggle to keep up as people across the US shun their products amid changing eating habits
Tuesday, November 10, 2015 - 05:50
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HEALTHIER OPTIONS: More Americans now prefer vegetarian, fibre- rich and gluten-free foods. They avoid artificial colours, flavours and ingredients, forcing firms to clean up their ingredient labels.
BT_20151110_SYEAT10A_1968565.jpg
HEALTHIER OPTIONS: More Americans now prefer vegetarian, fibre- rich and gluten-free foods. They avoid artificial colours, flavours and ingredients, forcing firms to clean up their ingredient labels.

New York

IT'S easy to make fun of people in big US cities for their obsession with gluten, or chia seeds, or cleanses. But urbanites are not the only ones turning away from the products created by big food companies. Eating habits are changing across the United States and food companies