You are here

Sponsors shy away from Winter Olympics

Recent scandals make it an especially awkward time for South Korea's leading corporate names to be plastering Olympic venues with logos

BT_20180209_MLOLYMPICS9ZC36_3302991.jpg

Hong Kong

WHEREVER they are held, the Olympics are a chance for big-name local sponsors to show home-country pride, associate their brands with athletic values and splash their logos before millions of eyeballs.

This month in South Korea is set to be different.

The country

sentifi.com

Market voices on:

Powered by GET.comGetCom