SUBSCRIBERS
Style.com bets on a street style star
Its fashion director is a prototype of the sort of shopper site seeks to attract, says president
Add BT as a preferred sourcePublished Sun, Sep 18, 2016 · 09:50 PM
DeeperDive is a beta AI feature. Refer to full articles for the facts.
London
AS LONDON Fashion Week picked up steam over the weekend, with all its traffic, sharp elbows and celebrities, one woman has come in for unusually serious scrutiny: her every facial twitch parsed, outfits obsessively chronicled, show schedule observed.
Tanned and lithe, with a close crop of mahogany curls, she is Yasmin Sewell, the 40-year-old Australian-born, London-based fashion director of Style.com, Condé Nast's multimillion-dollar foray into e-commerce.
Share with us your feedback on BT's products and services
